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New fragrances and body products will be promoted with CGI-centric holiday campaign.
November 14, 2024
By: Christine Esposito
Editor-in-Chief
Claire’s Holdings is rolling out C by Claire’s, an exclusive line of fragrances and body care products designed for Gen Zalpha, the mix of Gen Z and Gen Alpha consumers. Salted Caramel taps into the gourmand trend. “At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them,” said Meghan Hurley, VP of marketing at Claire’s. “We know beauty is a space that our Gen Zalpha consumers are passio...
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